STRATEGIC LOYALTY CONSULTING
We are Loyalty Leaders . Our proven methodology and structured process has been developed and refined for over 25+ years.
From strategic planning and program design to program management and partnerships, CRM & loyalty marketing is all we do. We provide end-to-end services or anything in between.
CLIENTS PRAISE OUR PASSION
“We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them.”
“Ascendant Loyalty provided a dedicated team of professionals who know the casino business well and were fully supportive in helping us gain new, valuable partners leveraging their Uniting Loyalty capabilities. The team was very detail oriented with a competitive edge. This is what makes them stand out!”
“The team at Ascendant Loyalty provided expert financial planning, loyalty program design, strategy and technology selection consulting services to rue21, leading to a program that has far exceeded expectations.”
“Ascendant Loyalty was hired as strategic advisors for the integration of Famously You Rewards with the new Famously You Rewards credit card. They added critical credit card marketing experience rooted in loyalty program management and operational expertise. Their involvement led to an on-time, well-managed program launch and a program design that exceeded our expectations.”
“Experts in vendor selection, program strategy, and helping drive ROI quickly.”
“Ascendant Loyalty was a key partner in building a comprehensive loyalty strategy and operational model for our business. They covered all aspects of the initiative: market research, stakeholder interviews, assessed and evaluated margin profile, defined, and built our strategy and led a thorough RFP process for us to land the correct operating platform. It has been great to have their experience and partnership throughout.”
“We greatly appreciate the comprehensive support provided by ALM in elevating the experience of our loyalty program, Aura. Their strategic insights and innovative approach have significantly contributed to our success in being awarded the best loyalty program in GCC in 2023. We highly recommend them for their exceptional services and unwavering commitment to excellence.”
THE 4 P’S THAT MAKE US DIFFERENT
We focus on specific areas of need.
We invest in you and spend your money like it’s our own.
Industry sector experts aligned to delight customer-centric clients.
Proven, customizable products, processes and solutions that outperform the competition.
Ascendant Global Network brings together full-service CRM/loyalty consulting agencies across the globe to deliver expertise in customer-centric strategic assessment, program strategy, design, operating model and evaluation/implementation of marketing technology solutions under one brand. This unique advantage allows Ascendant Loyalty to deliver hyper-local expertise for global or regional brands at competitive advantage.
Our network employs Ascendant Loyalty’s proven Loyalty Leaders process/method for program development leading to performance that sustains incremental growth for a lifetime. The collective power of the firm, distributed across The Americas, Asia Pacific, Europe, Middle East and Africa, supports global brands while being flexible on a regional basis.
Our loyal clients
Jessica Werner
Executive Vice President
Sage Hospitality Group
OUR LOYALTY LEADERSHIP TEAM
David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.
Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue.
Terry has managed, restructured, or created some of North America’s most successful loyalty programs. His experience includes proprietary, coalition and hybrid loyalty programs covering grocery, department stores, coffee, mass, and general merchandise. He has created unique partnerships between retailers and financial institutions that have unlocked millions of dollars in value.
Shirley is a highly respected Certified Loyalty Marketing Professional (CLMP). She designs and cultivate loyalty initiatives for global lifestyle brands, taking members along a curated journey of delightful touchpoints. Shirley’s loyalty expertise expands many industries and is grounded in the hospitality space, where loyalty is “King”.
Athan has spent over 20 years in the loyalty space supporting clients in the development and implementation of innovative reward designs, gamification, financial modeling, and brand enhancing member experiences. Athan has also spent material time in the Web 3 community helping develop the loyalty bridge between Web 2 and Web 3.
Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase.
Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.
Mark has spent the past 20+ years seeking and solving complex business problems with advanced analytics. He has worked with Rue21 and David’s Bridal, delivering customer segmentation research, brand research, ML/AI forecast models, and multivariate testing. He was part of the team that redesigned the Rue21 loyalty program.
Andrew is considered a true best practitioner in the email marketing strategy and execution space. He is a recognized innovator, thought leader, and advocate for responsible email marketing and was recently rated in the top five of most influential email marketers.
A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.
RECENT ACCOMPLISHMENTS
Just a sample list of our loyalty marketing accomplishments
LOYALTY PROGRAM DESIGN/DEVELOPMENT
- Designed a loyalty program for a major outdoor sports and apparel online retailer
- Designed a global casino loyalty program for a major cruise line
- Developed and managed a loyalty program for a mid-market national furniture retailer
- Developed and managed a loyalty-based sales promotion for the leading national food wholesaler
- Developed, led, and managed the omni-channel loyalty program for a top-5 department store across seven unique brands and seventeen business units
- Developed, led, and managed the pharmacy rewards program for a top-10 drug store chain
STRATEGIC PLANNING FOR LOYALTY
- Created the loyalty program business case for a top-10 department store chain
- Strategic planning for adding a private label credit card to the loyalty program for a top-3 footwear retailer
- Developed the strategic plan for a loyalty marketing program for an online consumer parking application
- Developed the strategic business case and risk mitigation strategy for a global airline to bring customer experience servicing and omni-channel marketing + loyalty program management in house
- Audited the loyalty program to identify gaps/weaknesses and created a prioritized roadmap/implementation plan for a large specialty retailer
LOYALTY PARTNERSHIPS
- Created a strategic partnership between a well-known restaurant brand and a leading nationwide entertainment venue
- Developed partnerships between our cruise line client and land-based casinos to drive new members and incremental play
CREATIVE DESIGN/DEVELOPMENT
- Developed and produced CRM/loyalty creative for in-store, mobile, social, email, and direct mail for a national fashion retailer
- Developed the branding and creative platform for the casino loyalty program for a major cruise line
CUSTOM LOYALTY TECHNOLOGY
- Developed a technology tool to enable feedback tracking and analysis for a leading food delivery company
- Designed and produced CRM/loyalty reporting dashboards, customized for users, for clients in specialty retail, apparel, travel, and footwear industries
ANALYTICS
- Created and managed full suite of analytic models and reporting for multiple casinos
- Developed loyalty fraud/loss prevention capabilities for clients in various industries
- Developed RFM and predictive models for an online retailer